In the Philippines: The Role of Pharmacists Today While pharmacists traditionally focused on dispensing medications, the profession has since shifted from a product-centered focus to a() approach, emphasizing personalized care and better health outcomes. As represented by the Philippine Pharmacists Association (PPhA), a pharmacist's role in public health is to promote safe and effective medication use by actively educating patients, collaborating with other healthcare providers, participating in health campaigns, and advocating for policies that improve access to quality medications, particularly in areas like chronic disease management and immunization programs, thereby contributing to the overall wellbeing of communities