Study Set Content:
Value meals
SALES PROMOTIONS
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media linkages
PUBLIC RLEATION
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Sponsorships/
scholarship
grants
PUBLIC RELATION
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Brand market is rapidly expandin
Reach
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Strong loyalty to competitive brands.
Frequency
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Purchase patterns is highly seasonal.
Frequency
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Target audience is broad and undefined
Broad
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Brand enjoys strong consumer loyalty.
Reach
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Products use-up rate is low.
Reach
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Message to be communicated is complex.
Frequency
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Use-up rate is fast.
Frequency
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Extensive education required prior to trial.
Frequency
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Making announcements of high news value.
Reach
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Market preemption desired
Frequency
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Brand-focused
Old
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Customer-focused
New
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Budget conscious
New
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Capital intense
Old
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Technology-enabled
Old
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Longer development
Old
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Study Set Content:
Value meals
FLASHCARD
media linkages
FLASHCARD
Sponsorships/
FLASHCARD
Brand market is rapidly expandin
FLASHCARD
Strong loyalty to competitive brands.
FLASHCARD
Purchase patterns is highly seasonal.
FLASHCARD
Target audience is broad and undefined
FLASHCARD
Brand enjoys strong consumer loyalty.
FLASHCARD
Products use-up rate is low.
FLASHCARD
Message to be communicated is complex.
FLASHCARD
Use-up rate is fast.
FLASHCARD
Extensive education required prior to tr...
FLASHCARD
Making announcements of high news value.
FLASHCARD
Market preemption desired
FLASHCARD
Brand-focused
FLASHCARD
Customer-focused
FLASHCARD
Budget conscious
FLASHCARD
Capital intense
FLASHCARD
Technology-enabled
FLASHCARD
Longer development
FLASHCARD
